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13 July, 2015

Designer Series: Emilio Pucci


EMILIO PUCCI 



Emilio Pucci is a major icon in the Italian fashion industry. Although he is from Florence, his designs rule the runways of Milano fashion week each season inspiring other designers to recreate his famously delicate silhouettes. I was a fan of Emilio Pucci long before I knew I would be in Milano this summer. I am in love the femininity that is a constant theme in the collections. The looks shown are always delicate and ladylike which is something I find refreshing in the midst of our normcore street style era.








I have been in Milan for almost three weeks now and every time I step out of my room I witness a wide-ranging variety of fashion. The looks here are so incredibly well-done and put together I have to take a moment each day to pause and consider how amazing the Italian style is. I often find summer fashion the most difficult for people to maneuver because there is a very fine line between provocative and "just trying not to die of a heat stroke so I'm wearing as few clothes as I can," but not for Emilio Pucci. In his latest collection, he has demonstrated how to dress with class and elegance even when the Milanese heat tries to drown you in a pool of your own sweat. I promise this happens.  




Since I am currently in the fashion capital of the world (saying that never gets old), it is only right for me to share what I am witnessing firsthand. Emilio Pucci Spring 2015 Ready-to-Wear collection by Creative Director Peter Dundas has successfully influenced the fashion of the Milanese. When I watched this show live online I immediately became obsessed. The flowing gowns in this collection have ornate prints worthy of being in an art museum. Each model had a complete look that encapsulates what summer in Milano feels like. The colors, textures, and silhouettes are the epitome of classic Italian style. The women here do not use the summer heat as an excuse to wear clothes that reveal too much. They simply choose the right materials like the ones seen in Emilio Pucci's Spring 2015 collection. 







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