I wrote about my cocoon coat here, but it's only fair that I mention it again because:
1. It's fabulous
2. It's toasty warm
3. It was a steal
Can you beat that? No, no you can't. When the coat gods bless you with the perfect winter staple, you don't keep it to yourself. You share it with anyone and everyone with online shopping capabilities. This brings me to ifchic, one of the earliest brands I partnered with on my blog and also one of my favorite online shopping platforms.
What makes ifchic so unique is that users are able to accumulate 'coins' each time they make a purchase and then use those coins towards a purchase on the 24th of each month during a day they call #ifchic24. It's really neat and I love how users are rewarded for shopping. What could be better than that? Hmm?
I scored this cocoon coat by C/MEO Collective and I have been thrilled with the quality of it. Check out my shoot with Michael Collins Design and be sure to check out ifchic to start shopping before the next #ifchic24.





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